Matthias Reinholz | #Tech #Entrepreneur #AI

Did GDPR just kill Performance Marketing?

This may be the end of remarketing as we know it

As a performance marketer, you are used to leveraging tools like Google Analytics, Facebook Pixel, Adform, or many others to measure the performance of every single Euro spent. We implement software like Hotjar or Mixpanel to understand the user’s behavior and to optimize our offerings. Ideally, we strive to understand where exactly a user is coming from, what she is doing on our website, how she is stepping through our funnel, and what the conversion values of our landing pages are.

Articles

Did GDPR just kill Performance Marketing?

This may be the end of remarketing as we know it

As a performance marketer, you are used to leveraging tools like Google Analytics, Facebook Pixel, Adform, or many others to measure the performance of every single Euro spent. We implement software like Hotjar or Mixpanel to understand the user’s behavior and to optimize our offerings. Ideally, we strive to understand where exactly a user is coming from, what she is doing on our website, how she is stepping through our funnel, and what the conversion values of our landing pages are.

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