Did GDPR just kill Performance Marketing?

As a performance marketer, you are used to leveraging tools like Google Analytics, Facebook Pixel, Adform, or many others to measure the performance of every single Euro spent. We implement software like Hotjar or Mixpanel to understand the user’s behavior and to optimize our offerings. Ideally, we strive to understand where exactly a user is coming from, what she is doing on our website, how she is stepping through our funnel, and what the conversion values of our landing pages are.

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7 Questions to Shape an Effective Innovation Team

When managing any innovation project, organizing your team is one of the most important challenges you will face. No matter if you found a startup or drive innovation in an enterprise environment, it is always about orchestrating the talent of your team members in order to generate growth. The perfect organization of any innovation team […]

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Organize for Innovation

How to drive change through your existing hierarchy: Innovation is not only about generating creative ideas. It is not only about brainstorming workshops, learning about Design Thinking, and setting up an idea-management process. Innovation is also about packaging your idea into a great product. It is about UX design, product architecture, and business modeling. Ultimately, innovation is about marketing, generating momentum, and convincing the market to adopt your product.

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Trapped by Success

For many companies, there is often a huge difference between what’s in their business plans and the market’s expectations for growth. This growth gap comes from the fact that companies are still pouring money into what made their success in the past, namely developing technology breakthrough in their R&D labs, instead of working […]

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The Basic Functionality of Branding

Imagine three people are looking at the sea. The first person says, “Look at this great deep blue water!” The second person says, “Blue? That’s turquoise!” The third person adds, “You talk about the color of the water? I love the great sunset!” In this simple example, we see the basic problem of information reception: we don’t experience life as one reality but only an individual image of it. […]

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