Hope Is Not a Launch Strategy — Medium

Excerpt: “When it was first invented, I can imagine that the press release was an incredibly powerful tool. Write a single document, fire it off to the largest media outlets, and boom — instant press coverage.”

I found this article here: https://medium.com/@zackkanter/how-we-got-5-000-users-for-100-2535e6afcf09

Length: 1858 words


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