The Basic Functionality of Branding

Imagine three people are looking at the sea. The first person says, “Look at this great deep blue water!” The second person says, “Blue? That’s turquoise!” The third person adds, “You talk about the color of the water? I love the great sunset!” In this simple example, we see the basic problem of information reception: we don’t experience life as one reality but only an individual image of it. […]

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