Three Hidden Reasons Why Brands Struggle with Authenticity

Three Hidden Reasons Why Brands Struggle with Authenticity

Excerpt: “While authentic marketing starts from within, marketers are finding themselves stuck on how to deliver their company’s core ideals — from creating a consistent brand experience and message, to staying true to the organization’s origins, to delivering on a brand or product promise.”

I found this article here: http://adage.com/article/agency-viewpoint/hidden-reasons-brands-struggle-authenticity/299304/

Length: 765 words

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Written By

Matthias Reinholz

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