Enhancing Ecommerce
-
Why AI Will Transform Small Business Commerce (Even When It Fails)
Anthropic just proved something extraordinary by accident. They let an AI run a real shop for a month, it failed miserably, and yet revealed the most important shift coming to e-commerce. Don’t make the mistake of missing how massive this transformation will be. The AI Shop Experiment That Demonstrates the Upcoming Revolution Project Vend was…
-
Paid Attribution in the Era of AI Commerce: 8 Performance Metrics from Leading Beauty Brands
I spent some time digging into paid attribution in the beauty and cosmetics space. We all see what’s coming with social commerce and agentic commerce, and I wanted to understand more aspects of getting ready for it. I chose to focus on beauty brands for this research because I needed a specific lens to examine…
-
![Helping AI Agents Decide: Engineering Confidence in Your Product Data [3-Layer Framework That Transforms AI Window Shoppers Into Buyers]](https://matthiasreinholz.com/wp-content/uploads/2025/06/helping-ai-agents-decide.png?w=1024)
Helping AI Agents Decide: Engineering Confidence in Your Product Data [3-Layer Framework That Transforms AI Window Shoppers Into Buyers]
Context-rich descriptions get you discovered. But discovery doesn’t equal purchase. If your perfectly optimized products are still losing to competitors, the missing piece could be decision confidence signals. Learn the three-layer framework that transforms browsers into buyers by addressing the specific evaluation criteria that matter most in automated commerce. Plus, get the exact prompt that…
-
![Context-Rich Product Descriptions for AI Shopping Agents [AIO in E-Commerce]](https://matthiasreinholz.com/wp-content/uploads/2025/05/context-righ-product-descriptions.png?w=1024)
Context-Rich Product Descriptions for AI Shopping Agents [AIO in E-Commerce]
AI shopping agents are becoming a new customer interface in e-commerce. To enhance your store’s visibility in these new agentic commerce scenarios, you need to work on your product catalog. As shoppers use their own UI when starting their search for products, your catalog’s titles, descriptions, and attributes become more relevant than ever. Current product…
-
From SEO to AIO: Exploring the Next Frontier of Ecommerce Optimization
Today, I stumbled across a LinkedIn post by Nick Weisser, the organizer of the WordPress Zurich meetup, about the relevance of SEO. The post made me think about how AI tools like ChatGPT are changing product discovery. As LLMs become a major player in how people engage with the internet, they will also change the…
Matthias Reinholz 