digital-marketing
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Paid Attribution in the Era of AI Commerce: 8 Performance Metrics from Leading Beauty Brands
I spent some time digging into paid attribution in the beauty and cosmetics space. We all see what’s coming with social commerce and agentic commerce, and I wanted to understand more aspects of getting ready for it. I chose to focus on beauty brands for this research because I needed a specific lens to examine…
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![Helping AI Agents Decide: Engineering Confidence in Your Product Data [3-Layer Framework That Transforms AI Window Shoppers Into Buyers]](https://matthiasreinholz.com/wp-content/uploads/2025/06/helping-ai-agents-decide.png?w=1024)
Helping AI Agents Decide: Engineering Confidence in Your Product Data [3-Layer Framework That Transforms AI Window Shoppers Into Buyers]
Context-rich descriptions get you discovered. But discovery doesn’t equal purchase. If your perfectly optimized products are still losing to competitors, the missing piece could be decision confidence signals. Learn the three-layer framework that transforms browsers into buyers by addressing the specific evaluation criteria that matter most in automated commerce. Plus, get the exact prompt that…
Matthias Reinholz 