marketing
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Why AI Will Transform Small Business Commerce (Even When It Fails)
Anthropic just proved something extraordinary by accident. They let an AI run a real shop for a month, it failed miserably, and yet revealed the most important shift coming to e-commerce. Don’t make the mistake of missing how massive this transformation will be. The AI Shop Experiment That Demonstrates the Upcoming Revolution Project Vend was…
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Paid Attribution in the Era of AI Commerce: 8 Performance Metrics from Leading Beauty Brands
I spent some time digging into paid attribution in the beauty and cosmetics space. We all see what’s coming with social commerce and agentic commerce, and I wanted to understand more aspects of getting ready for it. I chose to focus on beauty brands for this research because I needed a specific lens to examine…
Matthias Reinholz 